Why Brands Are Turning to U.S. Skincare Manufacturers

Written By Natalie Vaulin

In April 2025, Vaulabs CEO and Founder Natalie Vaulin traveled to Riyadh to attend Beautyworld Saudi Arabia, one of the fastest-growing global trade shows in the cosmetics and personal care industry. Representing Vaulabs — a US-based contract manufacturer of clean skincare and cosmetics, Natalie met with hundreds of international brands, distributors, and beauty entrepreneurs exploring product development opportunities in the United States.


This visit wasn’t just about networking. It was a strategic move to connect with beauty brands seeking high-quality, scalable, and compliant skincare manufacturing services in the USA.

1. The Middle East is Ready for US-Made Clean Skincare

Throughout the exhibition, Natalie met with founders who shared a common goal: launching safe, non-toxic, high-performance skincare products that meet US and EU regulatory standards. Clean beauty is no longer a trend — it’s a global standard, and manufacturing in the USA gives emerging brands both credibility and peace of mind.

2. U.S. Contract Manufacturing Builds Brand Trust

More and more international brands are looking for US-based cosmetic labs that offer:

  • FDA-registered facilities

  • GMP-certified processes

  • Expert guidance on custom formulation and regulatory testing

  • Reliable minimum order quantities (MOQs) for scaling up

Vaulabs is uniquely positioned as a boutique manufacturer that helps both startup and established beauty brands bring products to market quickly — without compromising on quality or compliance.

3. Cultural Ingredients Are the Next Big Opportunity

A key insight from the event? Brands want to infuse cultural identity into modern skincare formulations. Natalie spoke with founders exploring ingredients native to the Middle East, Polynesia, and North Africa — like prickly pear, frankincense, hibiscus, and date seed oil — and looking for a lab that can turn these into stable, globally marketable products.

At Vaulabs, our R&D team works closely with clients to incorporate regionally inspired actives while ensuring formulas are compliant and effective in the U.S., EU, and Canada.

4. Trade Shows Still Drive Real Business Growth

While Vaulabs is a digital-first company, nothing replaces the power of face-to-face conversations. Natalie’s meetings in Saudi Arabia led to new partnerships and product development discussions that are now moving forward. When you align on values — clean ingredients, transparency, and global scalability — collaboration happens fast.

5. Vaulabs is the Go-To Skincare Manufacturer for Global Brands

As international brands seek to launch or scale skincare lines in the United States, they need more than a contract manufacturer — they need a strategic partner. Vaulabs offers full-service skincare manufacturing in the U.S., including:

  • Custom formulation

  • Product development consulting

  • Packaging sourcing

  • Stability and safety testing

  • Manufacturing and filling

  • Label compliance for U.S., EU, and Canadian markets

Whether you’re launching a toner, serum, moisturizer, or full skincare line — we help bring your concept to market, clean and compliant.

Are you looking for a U.S.-based cosmetic contract manufacturer that understands global beauty?

Let’s connect. Contact our team at Vaulabs to start your product development journey today.

Natalie Vaulin
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