Your Clients Have Already Told You What to Make
Natalie Vaulin Natalie Vaulin

Your Clients Have Already Told You What to Make

Notes from the Beauty Business Forum stage in Los Angeles, September 2026. The research behind a good first product is usually already sitting in the room, filed as client complaints rather than market data.

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What We Took Away from CEW's Beauty Expo
Natalie Vaulin Natalie Vaulin

What We Took Away from CEW's Beauty Expo

An evening at the Metropolitan Pavilion, read from the manufacturing floor: what the finalists wall says about formats, claims and what brands will ask for next.

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Stability Testing: What It Costs and What It Prevents
Natalie Vaulin Natalie Vaulin

Stability Testing: What It Costs and What It Prevents

Stability testing is treated as a delay that sits between a finished formula and a launch date. It is neither a delay nor a formality. Here is what it actually costs, what it buys, and why three month data is usually enough to go to market.

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What Cosmetic GMP Looks Like on the Floor
Vivi Assistant Vivi Assistant

What Cosmetic GMP Looks Like on the Floor

GMP is not a certificate on a wall. Here is what good manufacturing practice actually looks like inside a cosmetic plant, and eight things to check on your next factory tour.

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What a COA Actually Tells You
Vivi Assistant Vivi Assistant

What a COA Actually Tells You

A Certificate of Analysis is not a quality guarantee. It is a snapshot: this batch, these tests, this day. Three things worth checking before you accept one.

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What a Minimum Order Quantity Actually Buys You
Vivi Assistant Vivi Assistant

What a Minimum Order Quantity Actually Buys You

A minimum order quantity reads like a barrier to founders and like arithmetic to manufacturers. Here is what actually sits behind a 5,000 unit minimum, why smaller runs usually cost more per unit, and why the real risk is not the number but splitting it across four SKUs.

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