How to Launch a Skincare Line in the U.S.: 5 Critical Steps Every Brand Should Know

Launching your own skincare brand in the United States?

The process is exciting — but also filled with regulatory, technical, and manufacturing challenges that many startups underestimate.

At Vaulabs, we help founders bring their clean beauty vision to life.

Here’s a proven 5-step process that simplifies the journey from concept to shelf.

Step 1: Start with a compliant, scalable formula

Formulation is more than just selecting trendy ingredients. You need a lab-tested, INCI-labeled, FDA-aligned product that performs — and can be manufactured at scale.

Vaulabs develops formulas custom or based on your existing brief — backed by science and compliant from day one.

Step 2: Plan your packaging early

From jars and pumps to droppers and tubes, your packaging should look good and meet safety, sustainability, and labeling standards.

We offer packaging consultation and design support aligned with U.S. regulations.

Step 3: Perform testing — it’s not optional

Your product must pass stability, microbiological, and preservation testing to ensure safety and shelf life — especially if you plan to retail or ship globally.

Our lab team handles testing in-house — reducing costs and timelines.

Step 4: Choose a GMP-certified manufacturer

Look for a partner with FDA registration, GMP-compliance, low minimums, and transparent timelines.

Vaulabs offers full-service production, from batching and filling to post-launch support.

Step 5: Launch with confidence

From label compliance and documentation to shipping, logistics, and reorders — your manufacturer should support you after launch, too.

We help you scale your clean beauty business smoothly and sustainably.

Let’s Build Your Skincare Brand Together

We work with founders, retailers, and wellness entrepreneurs to bring clean skincare lines to market in the U.S. and beyond.

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