Launching a Skincare Brand? Here Are 3 Key Steps That Make All the Difference
Bringing your skincare product to life is an exciting and rewarding process. With a clear vision, thoughtfully developed formulas, and strong branding, you're already on the right path. But even the most inspired launches benefit from careful coordination behind the scenes—especially when it comes to manufacturing and timelines.
At Vaulabs, we’ve had the privilege of supporting dozens of emerging beauty brands, and we’ve seen how a few small adjustments in the planning phase can lead to smoother, more successful launches. Here are three often-overlooked areas that deserve your attention—and how to approach them with clarity and confidence.
1. Confirm Timelines with Your Manufacturer Before Announcing a Launch Date
Choosing a launch date is exciting—but it’s most effective when it’s aligned with your manufacturing calendar.
Every product development journey is unique, and timelines can vary depending on your formula, packaging components, and production needs. When the date is chosen in collaboration with your manufacturing partner, it sets the foundation for a well-coordinated rollout.
What we recommend:
Reach out to your manufacturer early in the process. Ask for a realistic schedule that includes formulation, sourcing, pilot batching, stability testing, and packaging delivery. Building your plan around this timeline helps create more momentum, less stress, and a stronger launch.
2. Include a Pilot Batch in Your Development Process
Your formula may look great in small-scale lab samples—but a pilot batch helps ensure that the product performs consistently when scaled for production.
This important step allows you to observe texture, color, stability, and performance under real-world conditions. It’s also a valuable opportunity to gather feedback and refine your final product before moving to full production.
What we recommend:
Plan a pilot run before your main batch. Monitor it over a period of time and across various storage conditions. A small investment in this phase adds confidence and reliability to your final product.
3. Prepare Packaging Logistics in Advance
Packaging is more than just a finishing touch—it’s part of your supply chain. Coordinating your jars, caps, labels, and boxes early can help ensure everything arrives on time and in perfect condition.
Lead times may vary depending on suppliers, customization, and shipping routes. Thinking ahead here supports a smoother production schedule.
What we recommend:
Start your packaging planning early in the process. Choose trusted suppliers, confirm artwork and specs, and leave room in your timeline for any adjustments. A proactive approach keeps your project moving forward without last-minute surprises.
Looking for a Manufacturing Partner That Supports You at Every Step?
At Vaulabs, we’re more than a contract manufacturer—we’re a launch partner. Based in Florida and focused exclusively on U.S. beauty brands, we help founders navigate every phase of the process, from concept to finished product.
Whether you're launching your first product or expanding your line, our team is here to support you with:
Custom formulation and clean beauty expertise
Pilot batching and in-house testing
Packaging coordination
MoCRA/FDA compliance guidance
Scalable production with a personal touch
Let’s bring your vision to life—together.
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