Sustainability Trends to Watch in the Beauty Industry in 2025
Sustainability in beauty is entering a new chapter.
In 2025, consumer expectations, supply chain realities, and regulatory shifts are pushing brands to rethink sustainability on every level — from sourcing and formulation to production and delivery. At Vaulabs, we see this transformation firsthand as we support emerging beauty brands in bringing their visions to life with a future-focused approach.
Here are five major sustainability trends to watch (and implement) this year:
1. Bio-Based, Zero-Waste Packaging
Brands are moving away from traditional recyclable plastics toward packaging made from biodegradable materials — seaweed-based films, mushroom packaging, and bio-resins that naturally degrade. It’s about leaving nothing behind.
2. Waterless Formulations Are Going Mainstream
From shampoo bars to concentrated serums, waterless beauty is booming. These products lower shipping weight, reduce preservatives, and offer longer shelf lives — all while cutting down on water usage.
3. Localized Manufacturing & Micro Supply Chains
Rather than global production lines, more brands are opting for regional or on-demand manufacturing to minimize transport emissions and respond to demand in real time. It’s smarter, faster, and greener.
4. Built-In Circularity
Forward-thinking brands are designing products with end-of-life in mind: refill systems, take-back programs, and formulas that can be safely rinsed off without polluting water systems.
5. Transparent Tech in the Supply Chain
Consumers want proof, not promises. Technologies like blockchain and smart labeling allow brands to share detailed sourcing and impact data — building trust and loyalty in the process.
Why This Matters
As a contract manufacturer, we’re helping beauty brands prepare for a sustainable future — not just with compliant formulations, but with smarter packaging choices, transparent practices, and adaptable production.
Whether you’re a founder preparing to launch or a legacy brand looking to evolve, sustainability isn’t a checkbox — it’s your business strategy.
Let’s talk about how we can help you build better.