Scalp Health and Styling Innovation: What’s Next in Hair Care for 2025

The hair care industry is undergoing a transformation and the numbers prove it. According to the latest Spate 2025 Hair Report, consumer attention is shifting rapidly toward scalp-first routines and functional styling products.

Here are the key takeaways:

• Scalp care is no longer an afterthought. Searches for scalp serums are up +143% YoY, driven by concerns like dryness, thinning, and hair loss. TikTok accounts for 56.7% of this trend’s popularity, highlighting how social platforms are shaping discovery and trust (Spate 2025 Hair Report).

• Hair growth remains top of mind. “Hair growth shampoo” searches rose +53.2% YoY, while rosemary-based formulas gained +58.5% YoY, reflecting the power of natural, functional actives (Spate 2025).

• Texturizing powder is exploding. With a staggering +348% YoY growth, texturizing powder is proof that styling is leaning toward lightweight, instant-result formats—especially popular among young male consumers (#fluffyhair, #menshairstyle) (Spate 2025).

• Functional benefits drive demand. Consumers are looking for clear problem-solving claims: frizz control, hydration, scalp relief, and visible transformation.

At Vaulabs, we see this as a call for innovation grounded in efficacy. Founders and R&D teams who want to win in hair care must focus on root-cause solutions, clinically credible actives, and sensory-driven formats that translate well on social media.

📩 Interested in developing a next-generation hair product? Our R&D team can help you create scalp serums, growth treatments, and innovative styling formats tailored to this rising demand.

Source: Spate 2025 Hair Report: Care & Styling Products (August 2025)