Vaulabs at CADRE Conversations in Beauty: Growth That Starts Local
Last week in New York City, our founder and CEO Natalie Vaulin joined a room full of founders, creatives, and top executives at CADRE Conversations in Beauty — an event dedicated to what truly moves brands forward: deep connection, local relevance, and smart, scalable strategy.
The evening’s theme, “Brand Building on Your Block,” was more than just a catchy title. It was a reminder that powerful growth doesn’t always come from big budgets — sometimes, it starts with showing up in your own neighborhood.
Why Local Brand Building Still Wins
In a time when everyone is chasing global visibility, it’s easy to overlook the power of local. But more and more, we’re seeing that community-led growth creates brand loyalty that sticks. Whether you’re just starting out or scaling fast, activating your local market can unlock long-term momentum.
Natalie returned from the event inspired - not only by the insights shared, but by the deep, unfiltered conversations with beauty founders and industry leaders navigating the same questions many of our clients face today.
Key Takeaways for Emerging Beauty Brands
Here are a few ideas we’re already applying — and sharing with the founders we work with:
Start small. Grow smart.
Scalable neighborhood-first strategies can lay the groundwork for broader brand awareness.
Product + service = real connection.
Strategic partnerships that combine beauty products with high-touch services turn first-time customers into loyal fans.
Digital meets local.
Tools like Google My Business and local SEO are often underestimated — but they’re essential for discoverability today.
Show up and be remembered.
Events, pop-ups, and in-person moments create trust faster than any ad ever could.
What It Means for Vaulabs and Our Clients
At Vaulabs, we don’t just focus on what’s inside the bottle. We care deeply about how a product lives in the real world - how it’s discovered, talked about, shared, and loved. This event reaffirmed our belief that brand building is human work, and that the strongest beauty brands are built through authentic relationships and consistent action.
We’re integrating these insights into how we support our clients from early-stage founders to scaling beauty brands — by helping them:
Spark real engagement in their communities
Design launches that make sense (and make sales)
Build visibility in the right places, at the right time
Grow with purpose, not pressure
Looking Ahead
We’re proud to be part of a community that believes in building beauty from the ground up - one meaningful moment at a time.
Want to explore what local strategy could look like for your brand?
Let’s talk. We’re here to help you grow smart, clean, and rooted in what matters.