Why founders should obsess over pH before customers do
Launching a skincare brand is hard. You’ve chosen beautiful packaging, invested in clean ingredients, and perfected the texture.
But then…
📉 Early reviews say “it burned my skin”
📉 Customers complain about breakouts
📉 Or worse — the formula separates on shelf
The culprit?
The wrong pH.
What Is pH and Why Should Founders Care?
Your skin’s natural pH is between 4.5 and 5.5.
If your product is too alkaline or acidic, it disrupts that delicate balance, leading to:
Irritation or burning
Sensitivity flare-ups
Increased breakouts
Microbial growth (if pH is too low for preservation)
Active ingredients degrading prematurely
Even a “clean” formula can fail if the pH isn’t optimized.
Here’s What We See at Vaulabs:
🙅♀️ Founders investing in beautiful packaging, but skipping pH testing.
🙅♂️ Formulas that look great on paper but don’t pass compatibility checks.
🙅 Reviews that could’ve been avoided with a $20 pH strip and the right partner.
How We Help:
At Vaulabs, every formula goes through pH validation:
R&D-stage pH testing
Packaging compatibility testing
Long-term pH stability over 3–6 months
Adjustments for actives like AHAs, Vitamin C, peptides
You won’t be guessing - we’ll help you optimize and bulletproof your formula before you launch.
Final thought:
pH isn’t just chemistry - it’s reputation. Let’s protect yours.